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Pre-Launching Products with Consumer Integration – Why Putting Your Customer...
By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy. As product launch specialists, we know that now it’s harder than ever to get your customer’s...
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Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s...
The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates...
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SA Brings Home 12 Bell Ringer Awards
Schneider Associates had a record-breaking year at The Publicity Club of New England’s Bell Ringer Award Ceremony last night. The agency brought home 12 awards including: GOLD- Product/Service Launch:...
View ArticleSocial @ Heart
Here at Schneider Associates, we know public relations isn’t just about press releases, it’s about the public and connecting with them where they are- Twitter, Facebook, Pinterest, Tumblr and more....
View ArticleMMNPL National Hardware Show LIVE Panel Discussion
Click the video below to see a recording of our Google+ Hangout LIVE panel discussion on new home product launch trends spotted at the 2012 National Hardware Show. Join MMNPL.com’s Ashley DePaolo and...
View ArticleLaunch Talk: What You Can Learn from the iPhone 5 Launch
No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes...
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Our Expert Picks The Top 5 Tech Products of 2012
[Originally posted to MMNPL.com] MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks,...
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BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™...
Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global...
View ArticleLocal Public Relations Support Anywhere in the World
Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies...
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Social Customer Service Is As Easy As 1-2-3
By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When...
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Art Fuels the Brain
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are...
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Amazon Kindle Fire Named the Most Memorable New Product Launch of 2012...
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most...
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Social Etiquette: The Dos and Don’ts of Social Media (Internship Edition)
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops,...
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Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year,...
View Article6 Key Learnings from the 2012 Most Memorable New Product Launch Survey
Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On...
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Maximizing and Mining Resources: Progressive Grocer
Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access...
View ArticleSo, You’re Writing a Byline…Now What?!
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to...
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Grandmother Power
Ari Seth Cohen and his grandmother in the header image from his blog. By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in...
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