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6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On...

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Maximizing and Mining Resources: Progressive Grocer

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access...

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So, You’re Writing a Byline…Now What?!

By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time.  Traditional media is one of the main channels we use to...

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Grandmother Power

Ari Seth Cohen and his grandmother in the header image from his blog. By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in...

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5 Reasons to Live Transparently

As a member of the InGroup at SA, I talk a lot about using Twitter to boost one’s personal brand online. During these conversations I’m often asked: “Should I have one Twitter account for personal use...

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Tech Launch: Google Tests Video Chats with Doctors

We’re all guilty of doing it – an ache, pain or slight cough sends us straight to Google to search our symptoms. But what if you could actually consult a doctor and get the answers right away, all from...

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Blowing Marketing Budgets on BuzzFeed? It’s Possible with E-Commerce-enabled...

BuzzFeed is an integral part of any 20-something’s Internet search history; it’s the go-to source for snarky “list-icles,” GIFs and animal pics. A few weeks ago, the site whose content always seems to...

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Schneider Associates 2014 Most Memorable New Product Launch Survey Results...

The 2014 results of Schneider Associates (SA) annual Most Memorable Product Launch survey were recently featured on Adweek.com, rounding up the top 10 product launches consumers could recall most over...

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How Much Does Your City’s Tooth Fairy Give Children? SA Launches Survey with...

When you were young, how much did the Tooth Fairy leave under your pillow? To generate buzz surrounding the launch of a new line of kids’ toothbrushes by Sunstar GUM, Schneider Associates (SA) teamed...

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SA Attends Annual BRITE ‘15 Conference at Columbia University

  The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers,...

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